Hiraya

Welcome to Hiraya, a brand that draws deep inspiration from the essence of a quintessential Filipino childhood. From lively street games and cherished snacks to the enchanting tales of folklore, Hiraya is a celebration of nostalgia, connecting us to the playful innocence of youth. We believe that every childhood is a tapestry of unique experiences, and through our brand, we honor those moments that resonate universally.

Hiraya means "to see and to envision" in Filipino, and our brand embodies this vision of childhood wonder. We evoke memories of sun-soaked afternoons spent playing patintero on the streets, the thrill of tumbang-preso, and the sweet taste of sago’t gulaman on a hot day. Our designs encapsulate the vibrant spirit of Filipino culture, while also tapping into the universal themes of joy, imagination, and camaraderie that define childhood around the world.

The Mission:

At Hiraya, we don’t just create products; we foster a sense of community. Our mission at Hiraya is to rekindle the joy of childhood and celebrate the unique experiences that shape us. We aim to inspire families to connect through shared memories, nurturing a love for Filipino culture while embracing the universal spirit of childhood.

Hiraya is more than just a brand; it’s a heartfelt journey back to the core of childhood joy. Join us as we celebrate the laughter, the games, and the cherished stories that define our youth. Let’s create a world where every child can embrace their roots while discovering the magic of being young—because at Hiraya, we believe that every day is an opportunity to play and remember the child within us all.